Awhile back, I was asked to have a discussion with someone that was looking into virtualization and SAN storage to build out a traditional virtual environment. The customer – an Equallogic fan – had already settled on a VMWare and Equallogic solution, but was still willing to talk. He had sent us the following excerpt from an email:
“I will be looking feature-wise at snapshot features and integration with Windows and VMWare. I’m sure Jack filled you in so there isn’t a need to belabor the point but I was extremely impressed with features from other vendors and honestly disappointed by the snapshot features on the Scale platform. But I will happily give you another chance to show me something I may have missed.”
This customer’s take was based on demonstrations from Lefthand and his own experience on his Equallogic gear that showed him outstanding integration with Windows and VSS for snapshots as well as tight ESX storage API integration – creating snaps that are application-aware and consistent, creating and managing iSCSI LUNs through vSphere, these sorts of things. He had already mentally accepted that the complexity of such a solution was a foregone conclusion and a necessary evil to realize the benefits of virtualization.
I recently received an inbound call from a value-added reseller looking for virtualization solutions for his SMB customers. The conversation began as they normally do: he heard something bout Scale Computing and our technology, but really didn’t understand what we were doing. He said—and I quote:
“It looks like you’ve virtualized all the core functions in the rack: servers, storage, networking. But that’s not really possible. So what is it you do?”
The support team at Scale strives to provide a “best ever” experience for our end-users and partners. What exactly constitutes this best ever experience, though? How do we underscore and define what that means? Continue reading →
In my last post, I wrote about why we focus on midsize companies. I reminisced the Saturday mornings in the server room of the construction company where my dad worked, where I’d play with the data-entry station while my dad worked on whatever was the IT problem du jour.
If you missed that post, you might check out this video of our CTO, Jason Collier, and me talking about our midmarket focus, where we share a couple of stories about the roots of our market focus.
An interesting thing about the midmarket is this: It is the most often overlooked segment of the market by large vendors and startups alike. It’s a difficult market to reach, with layers of consultants and resellers, tight budgets, and small IT staffs. But, there are hundreds of thousands of companies in the US alone that fit this profile. Continue reading →
In my last post, we talked about the difference between evangelists and missionaries, and how the more innovative your product or solution, the more you need missionaries. The idea here is that missionaries do their job not for glory or riches, or even notoriety, but for the belief in the value of the mission itself to those being “converted.” As I said before, the missionary is fearless – he burns with “missionary zeal”. To bring something to market that potential customers (the unconverted) don’t even know can help them, takes that kind of fearlessness – and not just from the sales team, but from everyone in the company. In Startupland, everyone is in sales, every day.
One major challenge young companies have is how to get your channel partners to buy-in to the mission. After all, your resellers are going to represent you to the customer and if they don’t believe, you may never even have a chance to convert that prospect. Continue reading →
The Holy Grail of IT, especially SMB IT, is to have a datacenter that’s simple and easy to use. Preferably, as easy as an iPhone or Android phone with enterprise software that is as easy to access and run as Angry Birds is from an app store.
This blog continues where Part 1 left off and describes how KVM is implemented within Scale’s HC3.
Strategic for the Customer and Scale Computing
Both commercial developers and consumers need to worry about the EMC trap. The company owns VMware and is well-known in the industry for its aggressive business moves. VMware storage partners who are developing converged solutions based on VMware are tying their company’s future to their competition. It’s quite probable that EMC could create a hyperconverged version of VMware that only runs on EMC storage gear. All other vendors could be locked out, severely limiting choices for vendors, resellers and especially users. Continue reading →
The Holy Grail of IT, especially SMB IT, is to have a datacenter that’s simple and easy to use. Preferably, as easy as an iPhone or an Android with enterprise software just as easy to get and run as Angry Birds is from an app store.
In August 2012, Scale Computing launched the first and only hyperconverged infrastructure based on KVM (Kernel-based Virtual Machine) into the marketplace. Called HC3, the multi-award winning solution integrates servers, storage and networking into a clustered appliance with a single operating system called ICOS® (Intelligent Clustered Operating System). Continue reading →
In my last blog post, I mused on why we don’t drink bourbon in the office anymore – like JR Ewing of Dallas used to – and why his habits and business dealings made him such a compelling (if sometimes evil) character, and even a guide for certain positive business behaviors.
Today, I want to talk about Technical Evangelists and Missionaries. “Technical Evangelist” is a role aspired to by a lot of people in Startupland, or in the IT industry at large. Guy Kawasaki from Apple made this into a glamor position in the industry a few years ago. After all, it’s fun to get out there and talk about the cool new stuff we are creating in this tech world and how customers should want to hear about it – and, of course, how great and smart we all are.
Really, what does the Evangelist (any kind, technical or religious) actually do? The Evangelist says he is going to speak on a subject and people will go to where he will be, because they want to hear what he has to say. They may agree with him, they may disagree with him. They may love him or hate him, or what he says and stands for. They may give him their money, or snap the TV off. (Check out any number of religious televangelists and see if you don’t agree.) But the point is, people will go and listen to the Evangelist because they are interested in hearing what he has to say, period. Continue reading →
I heard a sad, but true story recently from one of our reseller partners. It’s one that has been told thousands of times over the last few years, but one that is also being relegated to the antiquities of IT lore. The partner told of a $160,000 virtualization deal that went sour because the end customer decided virtualization was simply too complex to learn and implement in his limited time frame. Continue reading →
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