Category: Marketing

HyperConvergence for the SMB

Scott D. Lowe authored a fantastic article on HyperConverged.org last week that focused on where HyperConvergence is NOT a fit.  It is not an angle you hear often from a proponent of HyperConvergence and I have to admit…I like it.

At Scale, we have a laser-like focus on serving the IT infrastructure needs of small-to-medium sized businesses.  Similar to Scott Lowe’s approach in his article, it is as important to define our target customer as it is to define who is NOT our target customer.  When it comes down to it, a large company who has IT employees that specialize in every component in the infrastructure (think SAN or network admin, etc.) may never fully appreciate the simplicity of HC3 or may even be somewhat threatened by it. Continue reading

Survey: Cloud Computing Takes a Backseat to On-Site Virtualization [Infographic]

Today, Scale Computing released results of a market survey conducted by ApplicationContinuity.org. Sponsored by the developers of HC3, the report showcases why midmarket organizations are embracing on-premise virtualization over the cloud, the driving factors behind this decision, and what alternatives companies are choosing for their mission-critical applications and data. More than 3,000 IT professionals in the US participated in the recent survey, which shows that nine-out-of-ten midsize companies prefer to keep their critical applications and data local and that cost and complexity remain key concerns for both cloud and on-site virtualization. For a complete list of survey findings, download the free report by visiting: http://bit.ly/CloudTakesABackSeat.

 

[Infographic] Cloud Computing Takes a Backseat to On-Site Virtualization

Scale Computing Adds Vision Solutions to Alliance Program; Partnership Enchances Functionaility of the HC3™ Hyperconverged Platform

Today, Scale Computing has announced that Vision Solutions has joined our Alliance Program. The partnership will enhance the functionality of the HC3™ hyperconverged platform with remote failover and decreased downtime of physical to virtual migrations. Vision Solutions is the third technology partner to join Scale’s Alliance Program in the past few months. Scale continues to build and strengthen the  ecosystem of top application providers that our VARs and customers can trust for quality, value-added features that are simple to use and easy to purchase. Look for more alliance partnerships as HC3 continues to gain momentum in the virtualization market. Visit our alliances page on the website to learn more. Continue reading

The Tricks the Old (Sales) Dogs Taught You Were Actually Dog $%#@!

Over my past few posts, we have talked a lot about vendors’ reseller programs and their relevance in today’s business climate, as well as the need for missionaries to take your technical message and solution to market.  Shifting gears today, let’s discuss how we all think about the most important of business processes: getting the sale.

I was young in technology sales at the time when technology sales were young too, and you didn’t get tossed into the water to see if you could swim or not.  The analogy was that the young sales guys were like the ‘new dogs.’  We were sent to work with the ‘old dogs’ so that they could show us how to do it.  Kind of makes sense, right?

Well, a lot of what the ‘old dogs’ taught us was complete BS. Or, maybe more appropriately, complete dog s$%&. Continue reading

Evangelist or Missionary: Which one are you?

In my last blog post, I mused on why we don’t drink bourbon in the office anymore – like JR Ewing of Dallas used to – and why his habits and business dealings made him such a compelling (if sometimes evil) character, and even a guide for certain positive business behaviors.

Today, I want to talk about Technical Evangelists and Missionaries. “Technical Evangelist” is a role aspired to by a lot of people in Startupland, or in the IT industry at large. Guy Kawasaki from Apple made this into a glamor position in the industry a few years ago. After all, it’s fun to get out there and talk about the cool new stuff we are creating in this tech world and how customers should want to hear about it –  and, of course, how great and smart we all are.

Really, what does the Evangelist (any kind, technical or religious) actually do? The Evangelist says he is going to speak on a subject and people will go to where he will be, because they want to hear what he has to say. They may agree with him, they may disagree with him. They may love him or hate him, or what he says and stands for. They may give him their money, or snap the TV off. (Check out any number of religious televangelists and see if you don’t agree.) But the point is, people will go and listen to the Evangelist because they are interested in hearing what he has to say, period. Continue reading

Scale Computing Closes $12 Million in Funding; Reports Record Q3 Results

Scale Computing, the leading provider of seamlessly integrated IT infrastructure for small to medium-sized organizations, today announced it has closed $12 million in Series D funding, led by Heron Capital Venture Fund. Reservoir Venture Partners also contributed to this round as a new investor to Scale, joining existing investors who also contributed to Series D, including: Allos Ventures, CID Equity Capital, Spring Mill Venture Fund, Northgate Capital, Benchmark Capital Partners and Scale Venture Partners. Funding will be used to further accelerate the growth of HC3 (Scale’s new ‘datacenter-in-a-box’ product), continued product development and the launch of a new partner program later this year.

“Scale Computing is at the forefront of virtualization hyperconvergence,” said Bill Gurley, partner at Benchmark Capital, a Silicon Valley venture capital firm in Menlo Park, CA. “Scale is able to remove both the complexity and cost of CPU/storage virtualization with their HC3 product. The hypervisor isn’t merely commoditized — it elegantly disappears inside the intuitively simple interface.”

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Visionary Entreprenuership: A Life Story

A few months ago I wrote about how we were preparing to launch a new product at my company, one that was built around the idea of radical innovation – the kind of innovation that changes industries by changing the very foundation of the industries themselves.  Not all innovations are like this, nor should they be.  They are high-risk propositions but they are the kinds of innovations I like best because, success or failure, they are rooted in a core vision. And, I am a “vision” kind of guy.

Right now, I am sitting on a flight en route to the tradeshow at which we will launch this new product.   The product is called the HC3. My company is Scale Computing.  It’s a product that plays in the world of information technology infrastructure – the blinking lights and humming of a server room that is full of stuff.  It’s a world that most of you probably don’t give two hoots about.  But to me, it’s the world I grew up in.

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